An art installation for Adidas Barcelona

Adidas recently opened its new Flagship Store in Barcelona, a space destined to be the largest shop in Spain and the brand’s reference place in the city.

The Valencian team of PIM PAM studio in charge of the decoration of the store thought of us when it came to executing a sculptural lighting piece to preside the main staircase linking the two floors.

Concept

We were particularly excited about this project as it turned out to be the first project in a visitable space in our city.
The setting could not have been better: a modernist building by the architect Enric Sagnier on Barcelona’s Paseo de Gracia. Adidas wanted to create a contemporary space with a design that would hark back to the famous Catalan architecture and its best ambassador, Antoni Gaudi.

It was also a pleasure to participate in a project with such a clear commitment to local culture. In this article you can see the different ephemeral performances that took place during the work. Behind the covered walls, there are works by urban artists from the city.

https://barcelonasecreta.com/flagship-adidas/

Materialization

The chandelier is placed around the central column of the spiral staircase leading to the first floor. The radially arranged transparent coloured glasses generate dozens of new colours by overlapping each other. The central column covered in white ceramic reflects the light from the chandelier. Finally, a large circular screen by Led Dream integrated into the design welcomes visitors.

Assembly

The assembly was a big challenge. A very heavy piece mounted on a staircase under construction.

Once again, we developed our step-by-step assembly instructions to avoid unpleasant surprises.

The work was successfully coordinated in record time with LED DREAM, ADQA, PIM PAM studio, and Adidas.

Result

Now our friends can see one of our installations live when they walk aorund the centre of Barcelona!